Moshi Monsters Part Two: The Quest for Lady Goo Goo

Lady Goo Goo.

A short while ago I blogged about Moshi Monsters, which is a sensation among kids in the UK. I am kind of nerding out on it.  I have always collected toys and such, and dug kids shows, having kids… but after fellow DJ and aging hipster Thriftshop XL turned me on to this trend, I went a little nuts. I found piles of awesome Moshi Monster toys, neglected, unknown by the ignorant local philistines and blissfully priced to sell at Walmart and Target. Freaking pre-holiday SCORE! (dance move)

About Moshi Monsters. It’s a character-driven combination of music, video, toys, and online community. As with most stuff, kids’ cartoons are pretty much twice as cool in the UK. Stylish, international and funky, Hip-Hop, pop, Bollywood, house, metal- the surreal, hyper-intense and surprisingly musical Moshi Monsters do it all. (Did I just hear Jack Black? Dan Akroyd?) My kids LOVE the music, and the characters. We’re not as into the community stuff, but my daughter keeps asking about it. Maybe when she’s a little older.

Blingo The Fox fan art by Momogirl.

Yesterday they released a new track, and music video by a character called Blingo The Fox. He’s a blinged out rapper. He’s cool. With DJ Quack on the Ducks! (ie “on the decks,” ie DJing. Would American kids have been trusted to get that?)

Cool. So of course, his $2 Moshling figure is also going for like $20 online. It’s ultra rare, it seems. Stella, left watching a Moshi music video online, soon clicked on a related video link and ended up watching this nerd-tastic unboxing video.

As you can tell, the ‘good’ figures (often those based on pop stars or places/landmarks) are in blind boxes and get snatched up by vendors and collectors, and resold at inflated prices. They aren’t even available in regular shops in the states, it seems. At least not around here. In England, a kid stands a fighting chance of scoring Lady Goo Goo, Dustbin Beaver, or Blingo. Observe.

For some reason these are the first unboxing videos I have ever seen that I actually enjoyed. This one is my favorite one I think. It has special effects and it features a Lady Goo Goo figure, lent by the video’s producer, as a guest star.

That’s right- these Lady Goo Goo figures are so rare, they make appearances. They get opened and resold, and they sell out in a flash.  Goo is a baby version of Lady Gaga who had a hit single with the Moshi Dance. In a rare lapse of coolness, Lady Gaga sued Brain Candy over this. Can’t we all get along?

Stella wants a Goo, badly. There are also plushies available I hear. The quest continues. We WILL find Lady Goo Goo!

SOLD OUT!

Moshi Moshi Moshi Monster Monster


Fellow dad Thriftshop XL clued me in to Moshi Monsters this morning.

I’m actually looking after a houseful of em right now and they’re jumping up and down in the living watching a video compilation of Moshi Monster videos on the media player. My 4yo daughter was introduced to this phenomena when my friends stayed over with their 8yo daughter. Mine was hooked and, after checking it out, we let her play it. You can pay to be a member or just sign up for the free stuff (I ain’t payin’) There’s plenty to do in there. It’s really child-friendly and great to sit down with your kids and solve puzzles, do up your house, collect pets, etc. Be warned though, there is a social element to it and you can contact (or be contacted by) other folks who can look at your profile (I like cookies, fave colour: Red, etc) other than that it’s a very appealing place. We let her play, supervised, 2 to 3 times a week for up to an hour. When I have time, I log in and do some of the games to earn ‘money’ so’s she can buy new stuff for her house. The stores here are FULL of Moshi Monster merch, from Jigsaws to backbacks and figures, right through to sticker albums, paperback books and annuals. There is a very catchy album called Music Rox from which some of the videos you have seen are taken. Moshi Monsters is the Brainchild of a British Tech startup called Mind Candy and has been running in the UK for a few years. Unlike a lot of these types of things for kids, they have had no negative publicity regarding online safety and seem pretty clued-up as to what makes a safe, fun environment for kids (and their keepers) to play.

Apparently half the kids in England are playing this game. Brits are hip. So it’s an online game, but there are also a bunch of these surreal children’s videos on youtube, along with a bunch of requisite Youtube trend obsession videos. I like the videos, but they are pretty intense.

While the vids seem specifically designed to shorten children’s attention spans,  Moshi Monsters creators do claim the game and site are educational. I didn’t play the actual games themselves, but they are supposedly “a series of fun puzzles that test everything from vocabulary and arithmetic to logic and spatial skills.” That said, I can’t imagine what exactly the videos are supposed to be teaching. Kind of fun and cool though! Woot woot! (pumps fist) There’s also a social networking component, which is supposed to be safe and monitored, but yeah- not yet, thanks.

Just when I thought I knew what was going on, they started making fun of Justin Bieber.

And paying tribute to Lady Gaga.

And then, while I personally find the one below amusing, I have to wonder what my 4-year old would take away from it. I prefer the funky un-ironic cuteness to the Happy tree Friends-esque cynical attempt to appeal to cranky pre-teens.

Perhaps I’m getting old. I need to stop now; my head hurts.