A short while ago I blogged about Moshi Monsters, which is a sensation among kids in the UK. I am kind of nerding out on it. I have always collected toys and such, and dug kids shows, having kids… but after fellow DJ and aging hipster Thriftshop XL turned me on to this trend, I went a little nuts. I found piles of awesome Moshi Monster toys, neglected, unknown by the ignorant local philistines and blissfully priced to sell at Walmart and Target. Freaking pre-holiday SCORE! (dance move)
About Moshi Monsters. It’s a character-driven combination of music, video, toys, and online community. As with most stuff, kids’ cartoons are pretty much twice as cool in the UK. Stylish, international and funky, Hip-Hop, pop, Bollywood, house, metal- the surreal, hyper-intense and surprisingly musical Moshi Monsters do it all. (Did I just hear Jack Black? Dan Akroyd?) My kids LOVE the music, and the characters. We’re not as into the community stuff, but my daughter keeps asking about it. Maybe when she’s a little older.
Yesterday they released a new track, and music video by a character called Blingo The Fox. He’s a blinged out rapper. He’s cool. With DJ Quack on the Ducks! (ie “on the decks,” ie DJing. Would American kids have been trusted to get that?)
Cool. So of course, his $2 Moshling figure is also going for like $20 online. It’s ultra rare, it seems. Stella, left watching a Moshi music video online, soon clicked on a related video link and ended up watching this nerd-tastic unboxing video.
As you can tell, the ‘good’ figures (often those based on pop stars or places/landmarks) are in blind boxes and get snatched up by vendors and collectors, and resold at inflated prices. They aren’t even available in regular shops in the states, it seems. At least not around here. In England, a kid stands a fighting chance of scoring Lady Goo Goo, Dustbin Beaver, or Blingo. Observe.
For some reason these are the first unboxing videos I have ever seen that I actually enjoyed. This one is my favorite one I think. It has special effects and it features a Lady Goo Goo figure, lent by the video’s producer, as a guest star.
That’s right- these Lady Goo Goo figures are so rare, they make appearances. They get opened and resold, and they sell out in a flash. Goo is a baby version of Lady Gaga who had a hit single with the Moshi Dance. In a rare lapse of coolness, Lady Gaga sued Brain Candy over this. Can’t we all get along?
Stella wants a Goo, badly. There are also plushies available I hear. The quest continues. We WILL find Lady Goo Goo!