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Moshi Moshi Moshi Monster Monster


Fellow dad Thriftshop XL clued me in to Moshi Monsters this morning.

I’m actually looking after a houseful of em right now and they’re jumping up and down in the living watching a video compilation of Moshi Monster videos on the media player. My 4yo daughter was introduced to this phenomena when my friends stayed over with their 8yo daughter. Mine was hooked and, after checking it out, we let her play it. You can pay to be a member or just sign up for the free stuff (I ain’t payin’) There’s plenty to do in there. It’s really child-friendly and great to sit down with your kids and solve puzzles, do up your house, collect pets, etc. Be warned though, there is a social element to it and you can contact (or be contacted by) other folks who can look at your profile (I like cookies, fave colour: Red, etc) other than that it’s a very appealing place. We let her play, supervised, 2 to 3 times a week for up to an hour. When I have time, I log in and do some of the games to earn ‘money’ so’s she can buy new stuff for her house. The stores here are FULL of Moshi Monster merch, from Jigsaws to backbacks and figures, right through to sticker albums, paperback books and annuals. There is a very catchy album called Music Rox from which some of the videos you have seen are taken. Moshi Monsters is the Brainchild of a British Tech startup called Mind Candy and has been running in the UK for a few years. Unlike a lot of these types of things for kids, they have had no negative publicity regarding online safety and seem pretty clued-up as to what makes a safe, fun environment for kids (and their keepers) to play.

Apparently half the kids in England are playing this game. Brits are hip. So it’s an online game, but there are also a bunch of these surreal children’s videos on youtube, along with a bunch of requisite Youtube trend obsession videos. I like the videos, but they are pretty intense.

While the vids seem specifically designed to shorten children’s attention spans,  Moshi Monsters creators do claim the game and site are educational. I didn’t play the actual games themselves, but they are supposedly “a series of fun puzzles that test everything from vocabulary and arithmetic to logic and spatial skills.” That said, I can’t imagine what exactly the videos are supposed to be teaching. Kind of fun and cool though! Woot woot! (pumps fist) There’s also a social networking component, which is supposed to be safe and monitored, but yeah- not yet, thanks.

Just when I thought I knew what was going on, they started making fun of Justin Bieber.

And paying tribute to Lady Gaga.

And then, while I personally find the one below amusing, I have to wonder what my 4-year old would take away from it. I prefer the funky un-ironic cuteness to the Happy tree Friends-esque cynical attempt to appeal to cranky pre-teens.

Perhaps I’m getting old. I need to stop now; my head hurts.

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About Uncle Dad

DJ, musician and Dad of three!

One response to “Moshi Moshi Moshi Monster Monster

  1. Pingback: Moshi Monsters Part Two: The Quest for Goo « talesfromthedad

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